What Is Website GEO Optimisation?
Website GEO Optimisation is the whole body of SEO work carried out to make a website more visible in search engines for a specific geographic area (a city, a country or a local district).
Website GEO Optimisation is the whole body of SEO (Search Engine Optimisation) work carried out to make a website more visible in search engines for a specific geographic area (a city, a country or a local district).
Put simply:
it is the process of making your website reach users in a particular location better, rather than "everyone".
What Is GEO Optimisation For?
The main purpose of GEO optimisation, especially for businesses offering local services or products, is:
- to be more visible in the area where they are based
- to rank higher in local searches on search engines such as Google
- to attract more targeted visitors (closer to making a purchase)
For example:
searches such as "web design Istanbul", "dental clinic in Kadıköy" or "restaurant near me".